Why use a broker for financial services when my bank offers the same products?

Why use a broker for financial services when my bank offers the same products?

  • Banks sell financial products through various divisions. The many contact points that are outside your own branch can add complexity to transactions and impede responsiveness.
  • Martin Merry & Reid offers a full range of financial services—all in one location. A professional advisor will work one-on-one with you to set goals, recommend the steps you need to take, and regularly review your progress.
  • By staying in touch, we can help bring order to your financial life, with appropriate income-protection and life insurance products, as well as income-generating products tailored to your circumstances and life stage.

We welcome the opportunity to discuss or review your current plans. Call or email us today.

  • Individual Life IconIndividual Life

    Individual Life

    Is there an online tool to find out how much life insurance I need?

    • When purchasing life insurance, the question really isn’t how much you need, but how much capital your family will need at the time of your death, which depends on two variables:
      1. Immediate obligations such as funeral and estate-settling costs, debts, and mortgage balance.
      2. Your dependants’ future financial needs.
    • Even if you’re single, consider life insurance now, in case some unforeseen accident or illness makes it prohibitive later on when you may have a family.

    Making decisions about life insurance can be daunting. Rather than using an online tool, call or email us for help.

    Contact Us

  • Individual Disability Income Protection IconIndividual Disability Income Protection

    Individual Disability Income Protection

    Will the federal government make up for my income if I become disabled?

    • There are two federal disability benefits programs, one short-term, one long-term. They rarely come close to matching one’s full employment income.
    • Fortunately, employed people have the option of topping up federal benefits by purchasing disability income protection insurance, which will provide a guaranteed source of funds to meet daily living expenses. 
    • A number of factors go into determining the eligible monthly benefit, including current income, occupation, age and the period for which benefits would be payable.

    We can recommend the best income protection to suit your needs. Contact us by phone or email.

    Contact Us

  • Individual Critical Illness Protection IconIndividual Critical Illness Protection

    Individual Critical Illness Protection

    How does critical illness insurance differ from disability insurance?

    • Critical illness insurance provides a lump sum payment to offset financial burdens while you recover from a serious illness. Disability insurance is a monthly payment for people whose illness or injury prevents them from working.
    • The lump sum payment follows the diagnosis of any of 20 specified diseases.
    • You may use this payment any way you choose, for example, treatment abroad, alternative medicines, pay off debts, and, to cover expenses and income loss.

    If you are interested in this insurance protection, we would be happy to review the list of specified diseases and discuss other considerations with you.

    Contact Us

  • Long Term Care IconLong Term Care

    Long Term Care

    What’s the best time to buy long-term care insurance?

    • Most people don’t start thinking about the need for long-term care protection until their fifties or sixties, when they help find a nursing home for their parents.
    • However, early middle age is a better time to consider your options for long-term care or assisted living, because:
      1. The younger you are when you apply, the greater likelihood that you will qualify for coverage.
      2. The earlier you sign on for long-term policy, the less it will cost over time.

    Call us to find out more about long-term care insurance and other financial options for your retirement years.

    Contact Us

  • Annuities IconAnnuities


    Are annuities a better short-term or long-term investment?

    • Annuities are designed to meet retirement and other long-range goals and are not suitable for short-term goals.
    • An annuity is a contract between you and an insurance company, under which the insurer agrees to make periodic payments to you that can begin immediately or at some future date.
    • They are treated on a tax-preferred basis, which means you pay no taxes on the income and any investment gains until you withdraw your money.

    A big consideration is how much cash flow you want to secure for retirement. There are many options. Please email or telephone our office to learn more.

    Contact Us

  • Mortgage Protection IconMortgage Protection

    Mortgage Protection

    My bank is proposing mortgage insurance for our new home. Is it the best protection?

    • Mortgage insurance from the financial institution that carries your mortgage may seem like an easy solution, but it usually comes at a higher cost than personal life insurance and allows you very little control.
    • If you are concerned about the restrictions, the other option is a life insurance policy. It is portable, offers complete flexibility and allows you to direct the use of the funds, as well as the recipient.

    We can guide you through the options. Call to book a get-together with one of our advisors.

    Contact Us

  • Business Owner Pension Programs IconBusiness Owner Pension Programs

    Business Owner Pension Programs

    What are my options as a business owner who wants to set up a pension plan?

    • Most business owners—from freelancers, to family-owned enterprises, to large corporations—are interested in pension plans.
    • There are so many registered and non-registered retirement income programs available, it’s a virtual alphabet soup*. How do you choose the best plan?

    Fortunately, Martin Merry & Reid has the know-how to work with you on finding the most suitable plan for your business. Please call us.

    * RPPs (Registered Pension Plans), DPSPs (Deferred Profit Sharing Plans), RRSPs (Registered Retirement Savings Plans), IPPs (Individual Pension Plans), RCAs (Retirement Compensation Arrangements), DBPPs (Defined Benefit Pension Plans) and DCPPs (Defined Contribution Pension Plans)

    Contact Us

  • Portfolio Analysis and Construction IconPortfolio Analysis and Construction

    Portfolio Analysis and Construction

    How can I optimize my investments?

    • When you have an investment portfolio, it’s wise to analyze and rebalance it periodically to adjust for market movements and any personal change in circumstances.
    • The best place to start is from the beginning, with a thorough review of your holdings and needs.
    • We will analyze, recommend and implement investment solutions to build, or improve and complement your existing portfolio—all in keeping with your risk tolerance, objectives and investment horizon.

    Whether your holdings are with Martin Merry & Reid or another financial services provider, we are available to conduct a portfolio analysis and construction on your behalf.

    Contact Us

  • Investment Funds IconInvestment Funds

    Investment Funds

    Why are investment funds popular?

    • An investment fund is a pool of money from many people that is invested in stocks, bonds or other assets. Each investor in the fund owns shares that represent their holdings. 
    • Specific investment decisions are the responsibility of a fund portfolio manager whose performance record is readily available.
    • You can sell your fund units or shares at almost any time if you need access to your money.

    There is such a wide range of funds and managers to choose from, it’s best to make the decision in concert with one of our knowledgeable staff. Please call or email to set up a meeting.

    Contact Us

  • Guaranteed Investment Certificates IconGuaranteed Investment Certificates

    Guaranteed Investment Certificates

    Are GICs a safe investment?

    • Yes, a Guaranteed Investment Certificate (GIC) is a safe investment offered by financial institutions.
    • It’s considered ‘guaranteed’ because you deposit a certain sum of money, for a required period of time, at a set interest rate that is usually higher than that paid on basic savings accounts.
    • The one shortcoming is that your money is locked in, which means you won’t benefit if interest rates rise and, you may lose some of the interest if you need to access your money before the GIC matures.

    Call or email us for help deciding whether GICs are a good choice for your investment portfolio.

    Contact Us

  • Segregated Funds IconSegregated Funds

    Segregated Funds

    Are segregated funds the same as mutual funds?

    • Segregated funds are similar to mutual funds but with some additional features and benefits because the investments are held within an insurance contract.
    • They provide you with access to diversified investment portfolios—including some mutual funds—allowing you to spread your assets amongst a variety of investments and thereby lowering the portfolio's overall risk. 
    • Specific insurance legislation is in place to protect your investment up to certain limits, regardless of how the market performs.
    • Segregated funds offer a death benefit that can flow directly to your named beneficiary without passing through your estate.

    For additional information, please contact our office.

    Contact Us

  • Registered Savings Programs IconRegistered Savings Programs

    Registered Savings Programs

    What savings vehicles qualify for tax breaks?

    • The government has created a number of registered savings plans that give you the opportunity to either save on or defer taxes until you need access to your money.
    • Withdrawals from a Registered Education Savings Plan (RESP) are declared by the student, who is usually taxed at a low rate.
    • A Tax-Free Savings Account (TFSA) is a special-purpose savings vehicle for major expenses such as a renovation, car purchase, travel, or even retirement.
    • Traditional registered plans—for example, RRSPs, RRIFs, LIFs—are important retirement and estate planning financial tools. 

    The bigger question is, what combination of registered and non-registered investments best suits your needs. For an detailed answer, consult one of our advisors.

    Contact Us

  • Guaranteed Investment Annuities IconGuaranteed Investment Annuities

    Guaranteed Investment Annuities

    Are Guaranteed Investment Annuities similar to GICs?

    Yes, GIAs are similar to GICs (Guaranteed Investment Certificates), but they are offered through an insurance company rather than a financial institution. Because of this, GIAs provide additional benefits:

    • You can make deposits with a lump sum payment, deposits at regular intervals or with flexible payments, and they can form part of a registered or non-registered investment plan.
    • You can name a beneficiary, thus avoiding estate and probate fees.
    • Annuities are protected against creditors in the event of bankruptcy or potential lawsuit—if your named beneficiary qualifies under provincial law.

    For help choosing a GIC or a GIA for your investment portfolio, please call.

    Contact Us

Our Products & Services


  • David Browne


    (416) 366-3333 x228
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  • Bonnie Lesser

    General Manager

    (416) 366-3333 x251
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